Other versions of the manufactured product will be distributed through the manufacturer’s OEM and authorized reseller distribution channels.
One version is distributed by the manufacturer direct to the consumer retail market, using its own branding and offering its own support. When a computer technology producer manufacturers its product, for example, a computer graphics card, they will usually make two or more versions of the product. The term is really a misnomer because OEMs are not the original manufacturers they are the customizers of the product. While an OEM is similar to a VAR ( v alue- added reseller), it refers specifically to the act of a company rebranding a product to its own name and offering its own warranty, support and licensing of the product. OEMs are not actually the “original manufacturer” of the equipment, but are actually a company who has a relationship with the original manufacture to resell that manufacturer’s product under its own name and branding. OEM is somewhat of a misleading term for a company that has a special relationship with computer and IT producers. OEM ( pronounced as separate letters) is short for o riginal equipment manufacturer. This article explains the role of an OEM company and the OEM business model.
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